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                  SAP Global Sponsorships

                  SAP Global Sponsorships

                  SAP is at the forefront of transforming the sport and entertainment industries by helping athletes, performers, teams, leagues, and organizations run at their best. Through our best-in-class solutions and innovations, SAP helps our partners achieve greater success by improving performance, simplifying operations, and enhancing the fan experience


                  Our focus areas

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                  Sports

                  SAP simplifies business operations for our sports partners, enabling leagues, teams, and organizations to become more efficient, profitable, and successful.

                  Entertainment

                  SAP enhances the viewer’s experience at games, events, in arenas, and across mobile devices, providing insights and engagement opportunities that bring them closer to the action and their passions.

                  SAP Ambassadors

                  SAP is helping build the next generation of “connected athletes” by supplying real-time data insights and analytics to elevate their preparation and performance when it counts.?

                  Podcast series

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                  Game-Changing Technology In Sports

                  Everyone is a fan of something! The game-changing technology in sports podcast series brings you news about how tech is enhancing the fan experience, optimizing player performance, and simplifying sports business operations.

                  Explore the hottest topics in SAP Global Sponsorships

                  SAP News

                  External News

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                  Game, Tech and Match: The Tech Behind this Year's Wimbledon Championship

                  How VR serves and data-enabled coaching are boosting the Wimbledon court this year
                  Evening Standard

                  How Analytics Gives Team Liquid a Winning Advantage

                  In the world’s first truly digital sport, esports, analytics is emerging as a key competitive advantage
                  which-50.com

                  NHL Develops iPad App to Give Coaches Live Stats

                  NHL, Apple and SAP collaboration allows coaches to review stats in real time during a game
                  ESPN.com

                  NHL to Incorporate Smart Puck to Track Real-Time Data

                  The NHL is planning to introduce a smart puck that will allow the league to track movement on the ice at a rate of around 200 times a second...
                  Yahoo! Sports

                  How Manchester City Uses SAP’s Platform To Prepare For Game Day

                  Clubs uses SAP Challenger Insights to feed players data about opposing lineups ahead of matches...
                  SportTechie

                  Experience SAP Global Sponsorships on social media

                  SAP Sports

                  @sapsports

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