Skip to Content
                  Contact Us
                  Contact Us
                  E-mail us with comments, questions or feedback.

                  Your purpose is our purpose

                  Why we do what we do

                  We are?fans of the change-makers, the ground-breakers, ?the life-savers. We help them get real-time?insights, overcome obstacles, and make great decisions– so their good ideas can?start improving lives sooner. Watch the video to learn more.

                  Best-Run businesses make a world of difference

                  With courage, perseverance, and breakthrough technology, SAP customers are tackling some of the world's biggest challenges. Find out how they're working with SAP to make a lasting difference – and learn about the technology solutions that fuel their innovation.

                  Transforming elephant and rhino conservation

                  Poaching of elephants and rhinos is at an all-time high in South Africa. See how a forward-looking nonprofit partnered with SAP to tackle this complicated problem from all sides.

                  Intelligently feeding the world

                  Hundreds of millions of people are living in hunger. Now, a progressive agricultural equipment manufacturer has teamed with SAP to address the future of the world’s food supply.

                  Saving every last drop

                  Water scarcity is creating the worst-ever crisis conditions across much of India. A pioneering manufacturer joined forces with SAP to confront this potential national disaster.

                  • Society
                  • Economy
                  • Environment
                  • Society
                  • Economy
                  • Environment

                  Helping societies thrive

                  We are committed to helping improve lives across our global society – co-innovating with customers and partners in crucial areas such as healthcare, education, access to technology, and public safety. Whether teaching girls and boys around the world to code, bringing personalized medicine to patients, or supporting smart cities, we believe in tapping the power of technology for the greater good.


                  Powering a better economy

                  We take the term "global economy” seriously – because it means the livelihood and prosperity of all human beings in the world. We innovate with amazing social entrepreneurs and collaborate with forward-thinking teams at healthy, responsible companies. Our goal is to help strengthen industries, create jobs, and promote fair pay to reduce poverty, hunger, and exclusion.


                  The business of survival

                  And vice versa. Protecting the Planet is a big part of what we do – and why we do it. It’s the reason we actively support the UN’s Sustainable Development Goals, why we’ve pledged to plant 5 million trees, and the reason we create technology to help companies develop new, breakthrough ideas to address climate change and preserve endangered species.

                  The power of technology to transform lives

                  Paying it forward

                  Supermodel, entrepreneur, and SAP brand partner?Karlie Kloss saw firsthand how technology was transforming the fashion industry, which inspired her to learn how to code.? Now, she shares her learning and experience through Kode with Klossy, a free two-week coding program for young women.

                  Featured content

                  SAP Gallery of Purpose

                  Good art tells a story. Its intent is to share a feeling, a belief, a fear, a delight, a hope. It can inspire change and improve lives.??

                  SAP Gallery of Purpose shines a light on artists who are telling stories about individuals, societies, economies, and habitats that are experiencing – and overcoming – some of today’s most urgent challenges. We applaud the artists, individuals, and companies that are making the world run better.


                  "PowHERful” celebrates gender equality, because when women are lifted up the world moves forward. SAP is committed to the advancement of women and doing our part to ensure that gender equality continues to move in the right direction.?

                  Click image to enlarge.

                  Respect, Reuse, Reclaim

                  Created in partnership with Goodr, “Respect, Reuse, Reclaim” commemorates marginalized people and those who go hungry. This piece made from repurposed food waste and textile, focuses on bringing dignity to those who are less fortunate.? It reinforces the need to reduce food waste and?change human consumption patterns?to create a more sustainable future for all.

                  Click image to enlarge.

                  The Great Equalizer

                  "The Great Equalizer” recognizes that education provides opportunity for everyone. SAP is committed to lifelong learning initiatives that provide access and inclusion for all, as well as education and development programs to help people grow and prosper.

                  Click image to enlarge.

                  The Recipe

                  “The Recipe” pays homage to the personal nature of the customer experience, acknowledging that technology is emotional, and the future of business has feelings.?

                  Click image to enlarge.

                  Connect with us

                  Contact Us
                  E-mail us with comments, questions or feedback.
                  Back to top