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                  CRM and the Customer Experience (CX)

                  Win in the experience economy by differentiating and growing your business and delivering exceptional customer experiences.

                  SAP Webinar featuring Forrester: The right digital experience platform for your business
                  SAP Customer Experience LIVE EMEA

                  London – Dubai – Munich

                  Get expert insights on meeting customer expectations in an evolving world
                  Images of a database, chat boxes, cart, money, and service representative representing SAP C/4HANA

                  Improve your customer experience management with SAP C/4HANA

                  Build a connected customer journey based on empathy and trust with SAP C/4HANA, a suite of five industry-leading cloud solution portfolios, and SAP C/4HANA Foundation to help your business innovate, integrate, and be agile.

                  Learn more about SAP C/4HANA
                  [The SAP Customer Data Cloud] was the ‘silver bullet’ that resolved this issue and allowed us to build out our own mini-network, creating, in effect, a multisite environment of shops and Web sites with a single login and preference center.
                  Kristin Morrison, Head of Digital, DC Thomson Media
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                  SAP Customer Data Cloud

                  Turn anonymous visitors into loyal customers.

                  Create seamless customer experiences and onboarding

                  Provide the data privacy and trust customers demand

                  Eliminate data silos for better contextual marketing

                  Offer customers transparency and control, while addressing GDPR compliance

                  Learn more about Customer Data Cloud
                  Image of chat boxes representing SAP Marketing Cloud

                  SAP Marketing Cloud

                  Treat marketing as a trusted source of business.

                  Personalize customer experiences across your business

                  Build customer trust to develop ongoing relationships

                  Optimize marketing to drive revenue

                  Drive demand and growth for B2B marketers

                  Learn more about Marketing Cloud
                  Becoming consumer-centric really means you should start connecting with your consumer and not think for them.
                  Damian Bott, Global Online Manager, Swinkels Family Brewers

                  SAP Commerce really supported us to provide an integrated and cohesive customer experience no matter how or where a customer reaches out – whether online, via mobile, or in stores.

                  Marc Worrall, General Manager Digital Services, Operations & Quality Digital – Distribution, TUI
                  Image of a shopping cart representing SAP Commerce Cloud

                  SAP Commerce Cloud

                  Provide a superior and personalized omnichannel commerce experience.

                  Benefit from using a single commerce solution

                  Support all go-to-market models

                  Leverage industry-specific capabilities

                  Realize a fast ROI with prebuilt integrations

                  Exceed expectations with built-in flexibility

                  Learn more about Commerce Cloud
                  Image of a stack of money representing SAP Sales Cloud

                  SAP Sales Cloud

                  Improve sales with better selling experiences.

                  Save time and guesswork to accelerate sales

                  Guide sales reps through quotes and contracts fast

                  Model and manage sales territories and incentives

                  Embrace the future of selling

                  Learn more about Sales Cloud
                  [SAP CPQ] will tell you about the benefits of increased efficiency, margins, deal size, order accuracy, and profit, but that’s just the tip of the iceberg. We’ve experienced numerous benefits, starting with the ability to sell extremely complex products across the globe.
                  Louis De Jaegher, Senior Business Process Manager, Atlas Copco
                  SAP Service Cloud has helped us achieve a services profitability improvement of 6% and a 60% increase in closed opportunities.
                  Jack Rijnenberg, Director, Online Services, Markem-Imaje
                  Image of a person wearing a headset representing SAP Service Cloud

                  SAP Service Cloud

                  Make service the heart of your customer experience.

                  Create a unified service experience

                  Develop an elite team of skilled experts

                  Deliver the next generation of self-service

                  Capture and understand customer feedback

                  Learn more about Service Cloud

                  What are analysts saying about customer experience solutions from SAP?

                  SAP is named a Leader in digital experience platforms

                  Find out how you can create simple, connected digital customer experiences, and why SAP is named a leader in?The? Forrester Wave?: Digital Experience Platforms, Q3 2019.?

                  See how customers are succeeding with SAP C/4HANA

                  • Automotive
                  • Consumer Products
                  • Fashion
                  • High Tech
                  • Industrial Machinery and Components
                  • Insurance
                  • Public Sector
                  • Retail
                  • Telecommunications
                  • Travel
                  • Utilities
                  • Automotive
                  • Consumer Products
                  • Fashion
                  • High Tech
                  • Industrial Machinery and Components
                  • Insurance
                  • Public Sector
                  • Retail
                  • Telecommunications
                  • Travel
                  • Utilities

                  Drive the future of mobility

                  Exceed customer expectations while capitalizing on future revenue opportunities beyond the showroom floor with SAP Customer Experience solutions for the automotive industry.

                  Consumer Products

                  Build brand preference using every route to market

                  Deliver a relevant and consistent message across multiple interaction points by orchestrating intelligent initiatives across all routes to market, including modern retail, independent stores, distributors, and direct-to-consumer.


                  Deliver great experiences to fashion customers

                  Customize the digital experience for consumers and wholesale buyers with personalized merchandising strategies that stand out from the crowd and provide seamless omnichannel customer journeys.

                  High Tech

                  Simplify and accelerate transformation and innovation

                  Transform your business into a subscription, solution, or outcome-based business that offers hardware, software, and services bundled into one package with SAP Customer Experience solutions for high tech.

                  Industrial Machinery and Components

                  Redefine the manufacturing customer experience

                  Take advantage of the opportunities being created by digital disruptors, emerging technologies, and widespread connectivity with SAP Customer Experience solutions for industrial machinery and components.


                  Engage the unengaged insurance customer

                  Leverage a product- and policy-centric infrastructure to engage customers with the consistent and personalized omnichannel experience they demand and expect by using SAP Customer Experience solutions for insurance.

                  Public Sector

                  Improve citizen experiences in the public sector

                  Respond efficiently and effectively to constituent needs – within tight budgets and under close scrutiny – with best practices supported by SAP Customer Experience solutions for public sector organizations.


                  Create engaging experiences across every channel

                  Build stronger relationships with customers by delivering individualized experiences your customers can trust with SAP Customer Experience solutions for retail.


                  Become a digital service provider and monetize services

                  Deliver a first-class omnichannel customer experience that’s hyperpersonalized and trusted with rich, seamless, and contextual experiences that will help your brand stay competitive.


                  Create a traveler journey that enhances the destination

                  Empower even the most discerning consumers to enjoy an exceptional experience across all touchpoints – from researching and booking destinations to traveling and following-up post-travel – with SAP Customer Experience solutions.


                  Win over the new prosumer with customer centricity

                  Leverage the digital core to provide a great customer experience with utilities-specific solutions by SAP, as meter-centric relationships give way to multifaceted prosumer relationships, and traditional CRM is not enough.

                  Grow your business by delivering exceptional customer experiences

                  Win in the experience economy with SAP C/4HANA

                  Listen, understand, and deliver on your customers' intentions and interactions across all channels to win and close the experience gap by using SAP C/4HANA to meet their expectations.

                  Position your consumer products company for growth

                  Learn how you can outmaneuver competitors by mastering the art of the crossover for greater speed, agility, and defense throughout your consumer products company.

                  CRM and CX Resource Center

                  Innovate, integrate, and extend your customer experience solutions

                  Discover the power of a business platform that allows you to personalize, extend, and create every app you’ll ever need.

                  SAP Cloud Platform

                  SAP C/4HANA and SAP Cloud Platform provide a vital combination of power, trust, and speed to deliver a seamlessly connected end-to-end experience.

                  • Simplify complex integrations for any size business by connecting on-premise and cloud applications, as well as cloud to cloud, with 150+ prebuilt connectors
                  • Connect and extend enterprise SAP C/4HANA cloud applications with SAP Cloud Platform Extension Factory or Kyma open-source project designed natively on Kubernetes
                  • Leverage prebuilt applications by SAP’s partner ecosystem to get started quickly

                  Questions? Get in touch!

                  Call Me Now Call Offline
                  SAP can call you to discuss any questions you have.
                  Chat Now Chat Offline
                  Get live help and chat with an SAP representative.
                  Contact Us
                  E-mail us with comments, questions or feedback.
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